iDEAL payments in your booking process: a complete guide

Why iDEAL belongs in your bookings

In the Netherlands, 70% of all online payments are made via iDEAL. If your customers can only pay by credit card when booking, you're losing revenue.

The effect of payment at booking

Research shows that businesses offering payment at booking:

• Experience 90% fewer no-shows
• Achieve 25% higher revenue per customer
• Have better cash flow through immediate payment

How does it work in practice?

Step 1: Set price per service

When creating your event type, set a price:

• 30-min consult: €75
• Workshop: €149
• Table reservation: €25 (deposit)

Step 2: Choose payment method

Pleney integrates with two payment providers:

• iDEAL
• Bancontact (Belgium)
• SEPA transfer
• Credit card

• Credit / Debit card
• Apple Pay / Google Pay
• SEPA Direct Debit

Step 3: Customer pays at booking

During the booking process, the customer chooses a payment method, pays directly, and receives a confirmation.

Deposit vs full payment

You don't always have to ask for the full amount upfront:

• Best for: workshops, courses, online sessions
• Advantage: no no-shows, immediate revenue
• Disadvantage: higher threshold for new customers

• Best for: restaurants, expensive services
• Advantage: commitment without high threshold
• Typical: €10-25 deposit, rest on site

• Best for: free introduction calls
• Advantage: lowest threshold
• Disadvantage: more no-shows

Setting refund policy

Think ahead about your cancellation policy:

• 48+ hours in advance: full refund
• 24-48 hours: 50% refund
• < 24 hours: no refund

Conclusion

Integrating iDEAL into your booking process is the way to reduce no-shows and increase your revenue. With Pleney, it's set up in 5 minutes.