Why hair salons are switching to online booking
The hairdressing industry runs on appointments. Yet many salons still rely on phone calls and paper diaries. This costs you customers — literally.
The problem: missed calls
- 62% of calls to salons go unanswered (source: industry research)
- Customers who can't book go to your competitor
- In the evening and weekends — when customers have time — your salon is closed
The solution: 24/7 online booking
With an online booking system, customers can choose their own appointment — at any time:
- 1. Customer opens your booking page (via Instagram, Google, or your website)
- 2. Chooses treatment (cut, color, blow-dry)
- 3. Selects date and time from your available slots
- 4. Confirms — done!
What does it deliver?
- 35% more bookings through 24/7 availability
- 80% fewer no-shows through automatic reminders
- 2+ hours per day less on the phone
- More professional image than WhatsApp messages
Features hairdressers need
Different treatments
Set a different duration and price per service:
- Men's cut: 30 min — €25
- Cut + color ladies: 90 min — €85
- Blow-dry: 20 min — €15
Multiple staff members
Each team member gets their own calendar. Customers choose their favorite stylist.
Deposit at booking
Request a deposit via iDEAL to prevent no-shows. Creates a threshold for last-minute cancellations.
Automatic reminders
24 hours before the appointment, your customer receives an email reminder.
How to start in 5 minutes
- 1. Create an account on Pleney (free)
- 2. Add your treatments with duration and price
- 3. Set your opening hours
- 4. Share your booking link on Instagram and Google
Conclusion
Online booking is no longer a luxury for hairdressers — it's the standard. Start today and notice the difference in your calendar.
